You Already Have a Big Idea… Even If You’re Not Sure You Do!
You probably don't think you have a big idea.
I know that phrase can feel inflated or performative, like it’s reserved for founders of billion-dollar startups or people standing on massive stages rockin’ a Beyonce mic, but trust me…
If you’re here reading this, you do.
I’ve coached hundreds of visionary women on TEDx talks, message clarity, business growth, and platform visibility. Almost every single one of them had some version of “I don’t think I have a big idea” running around in her head.
“I’m not sure what I really want to say.”
“I have a lot of ideas but none of them feel big enough.”
“Everybody already knows this. It’s nothing new.”
But when we started digging, it wasn’t that they didn’t have a big idea… it was that they lacked clarity and permission to bring it to the surface.
Wrestling With My Own Big Idea
For months, I was deep in that same fog. I had something brewing inside me, something that felt electric and raw and vulnerable and unclear.
I knew I wanted to speak to the importance of legacy, to really get women thinking about what they’re building, and more importantly, if it’s meant to last.
All these swirling thoughts were also tangled up in my work designed to help women stop shrinking their vision, mission, and message into palatable little packages, and to call out the systems that profit from their (our) silence.
But every time I sat down to talk or write about it, I froze. Or worse - and more often - I defaulted to safe, strategic language that sounded “professional,” but said absolutely nothing.
I told myself I was being intentional and discerning and strategic.
In reality, though, I was actually really freaking afraid. I was afraid that naming the real idea, the one that could shape my next chapter and everything going forward, would be too much. I was scared it would be too big, too bold, too hard to sell, and too different from what people expect of and are used to from me.
It took some gentle… okay, big kicks in the pants to see what I was really looking at.
My big idea.
The AHA Moment!
When the lightbulb went off, it was clear that what I was thinking about, dreaming about, up all night about was not a new tagline.
It wasn’t a rebrand or even a single sentence, at first.
It was the thing I almost kept saying in my posts, but I felt like I needed to soften, so I wouldn’t offend anyone.
But I woke up one day, feeling a little bruised from all those booty kicks, and I knew, deep in my gut, that it was time.
I looked at the injustice women were and are experiencing around the world, the political ecosystems that are designed to keep us small and scared, the disparities and utter nonsense we’re seeing in our own country, and I just couldn’t take it anymore.
This is not how things should be, and even though things are the way they are, I don’t want to keep living in it.
Your big idea rests in this tension… and virtually every one of us has something like this living deep in our souls.
Let me be even clearer. Your big idea is the part of your truth that you’ve been holding back, not because you’re unsure, but because you’re afraid of what happens when you name it.
Because once it’s named, things have to change.
You can’t hide behind “building your brand.”
You can’t pretend you’re still confused.
You have to own that you have something to say, and then say it, fully.
That’s what I’ve had to do over the past few months. Over and over again. I had to stop being the woman who helps other people get clear… while staying foggy myself.
I had to look at the Egypt retreat I’m building, not just as a business move, but as a deep-seeded soul project with the potential to be so much bigger than I imagined.
I had to admit that my work isn’t about visibility; it’s about revolution.
And holy moly, that scared the hell out of me.
But it also made everything else click into place.
Want a place to start?
If you’re feeling stuck or foggy right now, let me give you the gentle nudge my inner circle gave me: You’re not confused.
You’re brushing up against the edge of the identity that has kept you safe, my friend, and there’s something bigger waiting on the other side.
Here are three questions to sit with this week:
What’s the truth I’ve been circling around but haven’t said out loud yet?
What would I say if I knew I couldn’t be misunderstood?
What am I really here to change?
The answers might not come all at once, and that’s okay. Just keep asking, listening, and pulling the thread. Your big idea is already in you, and the moment you let it speak, the whole game changes.
If you need help unpacking your big idea, here's a resource to help you get started!
